December 21, 2021
Cameroon selects Edenred’s digital solutions to optimize the management of its new subsidy program for local coffee and cocoa producers
With the Agri solution, Offered by Edenred, world leader in dedicated payment solutions, Cameroon‘s the government is setting up a dedicated digital payment system to easily, quickly and securely grant agricultureAl subsidies. The initiative is part of his “Farmers’ Gateway“ program, who will provide direct funding at more than 600,000 cocoa and coffee producers to develop this key sector of the country‘s economyYes.
Cameroon launched the new subsidy program for domestic coffee and cocoa producers in early 2021 at the request of President Paul Biya. It is managed by the Cocoa and Coffee Sector Development Fund (known by its French acronym FODECC), a public body placed under the supervision of the Minister of Commerce and the Minister of Agriculture. Funded by export duties and taxes on local cocoa and coffee processing, and supported by the European Union and EGIS1, the Farmer Gateway program aims to support cocoa and coffee producers and to modernize these sectors.
Cameroon is currently the fifth largest producer of cocoa in the world. It intends to support the long-term development of this sector to produce 640,000 tonnes of cocoa by 2030 (compared to 260,000 tonnes in 2020). The country is also one of Africa’s largest coffee producers, with plans to produce 125,000 tonnes of Robusta coffee and 35,000 tonnes of Arabica coffee by 2030.
The program started with a budget of 6.3 billion CFA francs in 2021, but this amount could increase to 50 billion CFA francs within five years, according to the FODECC.
A digital payment solution giving direct access to FODCC input subsidies
Cameroon has selected the Agri Edenred digital solution for the design and management of its agricultural input subsidy program for 600,000 local coffee and cocoa producers.
Beneficiary farmers will receive an Agri Edenred card with an individual QR code, which will be credited remotely with FODECC subsidies without requiring any action on their part. Farmers with a smartphone will be able to download an e-voucher directly via the Edenred Super App ‘.
With this solution, Cameroonian coffee and cocoa producers will be able to benefit from their subsidies without having to travel, as well as order their agricultural inputs entirely online.
For public authorities, the Agri Edenred digital solution guarantees transparent allocation of resources, traceability of funds and better day-to-day program management. In particular, Agri Edenred will give the Cameroonian government end-to-end control over the amount, beneficiary and use of subsidies allocated to local farmers, thus ensuring that they fulfill their mission.
Agri-Edenred: an Edenred Group solution mobilizing technology for good develop agriculture and food security in Africa
The solution will be tested with 10,000 producers in the Moungo region in 2022, before being gradually extended to the 600,000 coffee and cocoa producers eligible for the Farmer Gateway program.
Edenred has relied on significant technological investments and its digital leadership to develop its Supper App ‘, specially designed for the operational needs of the program. Stakeholders such as micro-lenders, mobile phone operators and agricultural input distributors will be able to interact in a secure and traceable payment ecosystem, under the supervision of Edenred and FODECC.
Cameroon’s ministries of agriculture and trade will also be able to leverage real-time statistical data from the program to more effectively coordinate relevant policies.
Edenred’s presence in Cameroon will help create a fair, transparent and virtuous payment ecosystem through the Agri solution and its Super App ‘. It will improve the productivity and food security of Cameroonian coffee and cocoa producers.
“We‘are delighted to be working alongside the government to help Cameroon’s development‘s the production of coffee and cocoa as part of this bold and visionary program. Agri-Edenred‘s launch in Cameroon demonstrates Edenred‘s unique expertise in the implementation of digital dedicated fund solutions, our capacity for innovation and our commitment to Africa. It also resonates with our goal, “Enrich connections. For real.“. By creating a virtuous ecosystem that unites the entire Cameroonian coffee and cocoa sector, Agri Edenred promotes the development of local agriculture while improving local farmers‘ standard of living,“ noted Daniel Ibrahim, Edenred‘s Director of Business Development for Africa.
With its specific Agri Edenred digital payment solution, Edenred is a partner of choice for ministries of agriculture, aid agencies and NGOs in the implementation of innovative agricultural input subsidy programs. The digital solution guarantees transparent allocation of resources, traceability of grants and better day-to-day program management.
Cameroon is the sixth country to deploy Edenred’s Agri solution. Agri Edenred has already benefited more than 300,000 farmers, allowing them to increase their income by 18% on average in the first year, according to an assessment by the International Fertilizer Development Center (IFDC)2. Building on this success, Edenred will continue to explore innovative opportunities to support people at work in Africa.
Edenred is a leading digital platform for services and payments and the daily companion of people at work, connecting more than 50 million users and 2 million partner merchants in 46 countries through more than 850,000 corporate customers.
Edenred offers specific payment solutions for food (such as meal benefits), mobility (such as multi-energy solutions, maintenance, tolls, parking and shuttle), incentives (such as gift cards, platforms employee engagement) and corporate payments (such as virtual cards).
Faithful to the Group’s raison d’être, “To enrich connections. For good. ”, These solutions improve the well-being and purchasing power of users. They improve the attractiveness and efficiency of businesses, boost the job market and the local economy. They also promote access to healthier food, more environmentally friendly products and smoother mobility.
Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible on a daily basis.
In 2020, thanks to its global technology assets, the Group managed nearly € 30 billion in business volume, mainly achieved through mobile applications, online platforms and maps.
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Loïc Da Silva
1 EGIS is a large consulting and engineering firm that achieved more than 1 billion euros in turnover in 2020.
2 International Fertilizer Development Center