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With SEGA Europe, Bandai Namco Entertainment Inc, Perp Games and Creative Assembly, Pixel Federation joins the fight to save our planet.

Pixel Federation is the first games company in Slovakia to commit to keeping environmental activity at the heart of its games.

Pixel Federation, a game development studio based in Slovakia, today announced its membership in the Playing for the Planet Alliance. After a successful year of historic new games and local efforts to fight the pandemic, Pixel Federation is now implementing environmental initiatives, joining the Playing for the Planet Alliance, facilitated by the United Nations Environment Program ( UNEP).

The Playing for the Planet Alliance is pushing the video game industry to reduce its carbon footprint and integrate environmental activities into live games. By joining the Alliance, gaming companies are committed to making a positive impact on the environment, ranging from incorporating green activations into games to reducing emissions. Green activations refer to educational content focused on different environmental topics integrated into video games. Pixel Federation is committed to making environmental contributions a key part of its strategy going forward; before joining the Playing for the Planet initiative, she participated in a “10,000 trees” project in the city of Bratislava by planting nearly 100 trees in the city.

Lucia Sickova, one of the four co-founders and Director of Learning of the Pixel Federation, said: “Participating in the Playing for the Planet Alliance will take us even further in our awareness of our activities related to the Planet. climate change. “

She continued, “The world is changing before our eyes and I truly believe that each of us can be the cause of the change that needs to happen. Every little decision an individual makes is the difference we can make for our planet. Being the first game developer in Slovakia to join Playing for the Planet Alliance is just the start of a set of new initiatives that we are putting in place so that we can play our part in making the world a greener place and more. clean for future generations.

Fundamental commitments

As part of Playing for the Planet Alliance, Pixel Federation is committed to undertaking the following initiatives, among others:

  • First, the Pixel Federation will inspire action by supporting off-grid (physical) innovation through education. Pixel Federation already supports and works with a number of key educational projects aimed at supporting education and technological and innovative opportunities for young people in Slovakia. The Pixel Federation’s next initiative is to educate people about supporting our planet and to provide students with tangible and innovative solutions to tackle climate change.

  • Pixel Federation will host network events (in-game) to target its already dedicated fan base, encouraging action against deforestation and ocean clean-up. Games including Diggy’s Adventure, Trainstation 2 and Port City, which have a total of 250,000 DAU (Daily Active Users), will host these in-game events to spur rewarded action and inspire physical activity outside of the game. .

  • Pixel Federation is committed to mapping its carbon footprint in 2021, with the long-term goal of achieving net zero emissions.

  • Pixel Federation will also participate in the Green Game Jam 2022.

These commitments will allow the Pixel Federation to lead environmental change in the gaming industry, and even more within technology in Eastern Europe, encouraging fans and users to take action.

Each year, the Playing for the Planet Alliance Green Game Jam brings together the biggest names in the gaming industry on mobile, consoles and PC to educate and empower millions of players to take action for the environment. Thrilled to be a part of the Green Game Jam, one of the core beliefs of the Pixel Federation is to support the next generation of game developers. It is already doing this through a number of impactful charitable projects that focus on fostering and driving education, technological skills and opportunities for young people in Slovakia as well as for existing employees of the Pixel Federation and Slovak developers.

“When it comes to the climate, reducing all of our emissions will require all hands on deck. The video game industry is a new ally in the race for a net zero and a positive natural planet. Said Sam Barratt, head of the Youth, Education and Advocacy Unit of the United Nations Environment Program (UNEP). “We are delighted to have the support of the Pixel Federation. The engagement of these gaming companies shows that we recognize that we must all play our part in the global effort to reduce carbon emissions and make real change towards sustainability. “

The games industry and associated technologies are constantly growing and adapting, and with a global reach, people are rightly looking to this industry to see how it is helping to tackle the climate crisis. The Playing for the Planet Alliance already has the likes of Sony, Microsoft and Ubisoft in its corner, and now with the Pixel Federation joining the ranks, game developers around the world are coming together to tackle this emergency head-on.

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